Brand Nu is an award winning art director, illustrator and graphic designer. From household names to family business or upcoming music artists, Brand Nu offers a unique approach to the formation of brand language, product advertising, print illustrations and web solutions. He is someone who thinks out of the box...though someone who still uses typographic conventions and traditions in his work.
In the context of contemporary publishing contexts a design needs to be able to reach the reader; provoke emotion and capture attention among a list of many though needs to be simple yet effective enough in design to do such things for the responder.
This can be seen in Brand Nu's info graphic work for Boehringer Ingelheim and design for Solace Magazine.
This is a clear example of something that is simple yet effective through his use of colour, grid, font etc, and clearly shows that there is still a need for typographic conventions and traditions.
In my opinion and through the relevant example of Brand Nu's work I think that for contemporary publishing contexts there needs to be consideration of typographic conventions and traditions. Though in saying so; who says you can't think out of the box and still achieve the same thing, even if typographic conventions and traditions are not considered there are still many designs that are just as effective.
Bibliography
http://brandnu.co.uk/
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