"Good design, at least part of
the time, includes the criterion of being direct in relation to the problem at
hand - not obscure, trendy, or stylish. A new language, visual or verbal, must
be couched in a language that is already understood." Ivan
Chermayeff
I will always believe typographic conventions and traditions will
be relevant, they ensure a publication is recognisable as that particular
magazine for example. However, i do believe in recent years these traditions
and conventions have been pushed to their absolute limits by contemporaries.
While there is beauty in chaos, ordered chaos is more appealing to
me. Don't get me wrong i love the potential freedom offered by ignoring or not
including conventions and traditions, but i think it is more successful when
most of the traditions and conventions are followed and only a small aspect is
completely free.
These examples i found by designer Ed Fella follow my opinion
greatly. These layouts follow a conventional grid system he has pushed the
conventions by including his own hand made experimental types, with a combination of
colours and varying levels of legibility. In these examples the grid systems
make them successful but his typefaces make them unique.
This next example follows the conventions and traditions completely
and while i do think it is very
successful i don't like it as much as Ed Fella's examples, it's slightly
boring. If it pushed something a little like moving away from the grid for one
paragraph for example i think it would've been even more successful.
Couldn't see anything in the Dropbox so I went here cos I thought this would be the only other place it would be... If we don't get the grid are we just meant to further refine our own for Monday's tutorial?
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