Friday, May 11, 2012

Discussion point: Lucy Threlfo


"Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood." Ivan Chermayeff

I will always believe typographic conventions and traditions will be relevant, they ensure a publication is recognisable as that particular magazine for example. However, i do believe in recent years these traditions and conventions have been pushed to their absolute limits by contemporaries.

While there is beauty in chaos, ordered chaos is more appealing to me. Don't get me wrong i love the potential freedom offered by ignoring or not including conventions and traditions, but i think it is more successful when most of the traditions and conventions are followed and only a small aspect is completely free.

These examples i found by designer Ed Fella follow my opinion greatly. These layouts follow a conventional grid system he has pushed the conventions by including his own hand made  experimental types, with a combination of colours and varying levels of legibility. In these examples the grid systems make them successful but his typefaces make them unique.



This next example follows the conventions and traditions completely and while i  do think it is very successful i don't like it as much as Ed Fella's examples, it's slightly boring. If it pushed something a little like moving away from the grid for one paragraph for example i think it would've been even more successful.



1 comment:

  1. Couldn't see anything in the Dropbox so I went here cos I thought this would be the only other place it would be... If we don't get the grid are we just meant to further refine our own for Monday's tutorial?

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