Welcome to Week 5 :)

This week is all about refining and finalising your response to Project 1. We hope you've found the process a rewarding one.

In presenting your final work please ensure you have given the Design Specifications and Assessment Criteria the appropriate amount of consideration.

Design Specifications:

— Demonstrate the application of illustrative/display typography

— Size: self-directed (consider an appropriate size for your chase, type, etc.)

— You may explore different materials for printing on, suited to your design

— Single colour design, printed on 2 sides

— The postcard will be printed in wood type

— A considered design which includes visual hierarchy, scale & proportions, word spacing, line-spacing and letter spacing, etc.)

Assessment Criteria:

Studio Research (20%)

Demonstrated understanding of a range of historical and contemporary approaches to letterpress typography.

Evidence of understanding of visual hierarchy for typographic designs in print

Design Concept (40%)

Documentation of experiments with conventions and innovation in print publication design using advanced typographic structures.

Effective contributions to discussions about diverse cultural associations communicated by letterpress typographic treatments.

Presentation of innovative typographic concepts that address current issues.

Designed proposal for letterpress printing produced as a Rapid Prototype letterform.

Design Synthesis (20%)

Designed outcomes that address a deadline, budget, and the needs of an identified audience.

Worked collaboratively in groups for print publication production.

Design Presentation (20%)

Prepared and presented prototypes of typographic letterpress publication designs at an advanced level.

This week's additional resource is a very nicely put together short film about letterpress. Do check it out. I was going to post about one of the few remaining movable-type printing workshops in the UK, situated at Plymouth University but then I realised that Rowland had also posted a similar video earlier (make sure you have a look at his post below).

Letterpress from Naomie Ross on Vimeo.

Upside Down, Left To Right: A Letterpress Film from Danny Cooke on Vimeo.

We will begin next week to think about the second project in the elective - the collective collaborative task of designing an online publication. If you haven't already begin to check out the brief and do drop over to have a look at the last project produced by students from this elective - just to get the creative juices flowing.

Finally next week we will begin the series of online lectures that are released weekly over the remainder of the semester. So - like I said  - LOTS happening. Stay tuned. See you next week.