Equestrian Australia has developed a style guide containing specific standards and instructions for representing its brand. The style guide covers all forms of written, printed and electronic mediums in which branding is used. Their aim when producing their style guide was to build a strong brand identity, maximize the impact and value of their brand and influence the way they are perceived by the media, the public, riders, sponsors and organisers. The style guide allows the company to create consistency throughout the wide variety of brand applications.
Here we can see the different variations of the main logo that the style guide sets out. Positive and negative versions are allowed as well as reversed colour variations. This helps to maintain consistency with the brand.
The guide also demonstrates how the logo is not to be used, which again helps to keep the brand looking consistent across a range of mediums.
The style guide also contains a list of corporate typefaces, which are to be used for any documents that the company produces including letters, press releases, business cards etc.
The brand is strengthened through the use of specified designs for uniforms, banners, certificates, awards and the company website.
An identity was also created for each state branch of Equestrian Australia. They are based on the original logo and help to generate more exposure and recognition for the brand.
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