Max Miedinger-Pre-Digital
Max Miedinger was a Swiss typeface designer, famous for creating Neue Haas Grotesk
typeface in 1957, which was renamed Helvetica in 2960.
Helvetica has become one of the most widely
used typefaces in the world. Several large corporations use the font as their
corporate logos.
Toyota Motor
Corporation used the Helvetica
typeface exclusively while building a brand from the 1960s through the 1990s.
Many governments also use the typeface for their street signs because of its
ease of legibility.
His contribution to the
typographic field by creating the typefaces Helvetica, Miedinger, Swiss 921, Monospace 821, and Swiss 721 adds his name to the short
list of famous typographers over the last five hundred years.
Ever since the biggest typographic movement, Helvetica,
typography had become something very rigid, and meeting the grids and
structures all the time.
David Carson-Contemporary
David Carson is an graphic
designer. He is best known for his innovative magazine design, and
use of experimental typography.
Carson was perhaps the most influential graphic designer of the 1990s. He describes himself as a
“hands-on” designer and has a unique, intuition-driven way of creating
everything from magazines to TV commercials.
“He
significantly influenced a generation to embrace typography as an expressive
medium”
- - Steven Heller 2010
David Carson created striking designs, which gave
individual letters characteristics, and motion. The letters were treated as
part of design elements and blended in with images; in his work, typography was
hardly secondary, but it was dominant because it was strong.
References: An Interview with David Carson retrieved 28th April:
http://layersmagazine.com/an-interview-with-david-carson.html
David Carson retrieved 28th April: http://www.arsgrafik.com/david-carson/
Max Miedinger font designer of Helvetica retrieved 28th April: http://www.linotype.com/522/maxmiedinger.html
Max Miediner Swiss Designer retrieved 28th April: http://www.maxmiedinger.com
No comments:
Post a Comment