Discussion Point: Clarisse Djaja

Paula Scher - pre 1984:

"I learned typography by rubbing down press type and all those students would rub down very neat helvetica in all their images and my helvetica would bubble and crack and look terrible. I had this fantastic Polish illustrator as my teacher... and he told me to illustrate the type, to illustrate with type... that piece of advice has served me my whole life." New York designer Paula Scher has been known to design many well-known logos and posters including the Citi Bank logo and the Windows 8 logo. Before the digital era, Scher started off designing record covers. Some albums she designed was for Boston, Boston (1976), Leonard Bernstein, Stravinsky Poulenc (1976) and The Best of Jazz (1979). This was her process: she would make a C print of the illustration or the photograph, take a piece of acetate and paint the typography on top of it by hand. Even though that was the way in which they used to present things, Scher refers to this as her "craft". The essence of 'craft' had never left her work as each of them seem like they have been put together by hand. All of her works have type that seem like they're moving.

David Carson - post 1984:

"... it was self-indulgent (referring to his graphic design work), it was the big negative term which I think is a very positive term. I wouldn't want anyone working for me who wasn't doing self-indulgent work, totally absorbed in it. So as we get more computerised I think it becomes more important that the work actually becomes more subjective, more personal, and that you let your personality come through the work." David Carson was known as the grunge graphic designer in the 1990's with his experimental graphics. This is evident in his works for Monster Children, a skateboard magazine established in 2003 and Ray Gun, an alternative rock and roll lifestyle magazine established in 1992. 'Deconstructive typography' would describe some of Carson's work as he chops, overlays, scribbles over and blots out his typography. His aim was to draw the viewer's attention to each article in different ways, rather than for them to just skim read across. For one particular article, he used the Dingbat font to replace the latin alphabet since he said it was a "boring article". He printed the whole article (the legible one) at the back of the issue.

References:

http://hillmancurtis.com/artist-series/paula-scher/

http://ecx.images-amazon.com/images/I/51wSXLMNFyL.jpg

http://vanyavasileva.files.wordpress.com/2011/01/8.png

http://marcleacock1.files.wordpress.com/2011/10/best-of-jazz.jpg

http://hillmancurtis.com/artist-series/david-carson/

http://www.davidcarsondesign.com/work/magazine/

http://lucagrosso.files.wordpress.com/2011/03/raygun1994.jpg