Nike.com has been
developed to contain specific standards and instructions for representing its
brand including restrictions on logo, typology and colour palette.
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| Nike Logo: Swoosh |
The official Typeface of Nike.Inc is also the
official font of Nike.com so it can be used both in printed business
stationary, and on graphic-based online copy and headlines.
Typeface of the nike.com is
specified to include Verdana as it’s default choice for HTML text, Arial as
second choice, Helvetica as third and Courier as fourth. Here Nike offers
alternatives so organisations using the brand can differentiate themselves, yet still are able to fit the guidelines, maintaining consistency and control within the brand.
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| Horizontal Modules |
Swoosh is Nikes brand mark and should always appear in a constant location. The nike.com trademark is for internal purposes mostly, or for collateral, packaging, and link identifying purposes, appearing out of the .com world.
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| Locator Banner Guidelines |
Initiatives in the web have to feature a unified
locator banner frame, with a distinctive colour coding of your choosing. All through niktown online the same technique is applied
giving a constant location.
Any of the 216 colors of the web-safe palette can be used for background and major solid areas of nike initiatives.
The color of the swoosh can be:
1. White on coloured background
2. The secondary hue of the page, on any colour background 3. Web-safe equivilant of nike red
Colour choice is determined by each specific initiative’s style, but they should always be in considered within the 216 web-sate palette to maintain control and consistency.
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