The style guide set
out by AUSAid (published in 2002) offers a 112 page document covering all
facets of the organisation’s design from guidelines outlining publishing for
different audiences, to writing and editing, and house style in published
output. This helps to maintain control and consistency across AUSAid’s brand
and identity.
It is extremely
helpful that in the beginning of the document is a quick guide to publishing
terms, which although may seem extremely simple, or obvious to those with a
comprehensive design knowledge, would benefit non-designers in maintaining
uniformity minus the chaos.
Additionally rather
than simply outline style expectations and requirements, the document reasons
why the guide is necessary, and elements to keep in mind when designing for
different audiences and outputs, which not only educates but reaffirms AUSAid’s
expectations in design.
Many specifics are
covered, including colour, which gives scope and choice, enabling the guide to
be adapted across different media and needs. Furthermore, the logo is open to
interpretation, with a range of colour and style options available to designers
to suit specific needs and purposes.
Overall, the AUSAid
style guide is successful because although tediously long, it examines every
aspect of design in detail, providing reasons for choices, and definitions for
‘foreign’ terms and concepts.
A4 publication 3 colour
www.ausaid.gov.au/publications/pdf/style_guide.pdf
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