ECU states that, "In order for the identity to be as effective as possible, the visual identity must be consistent. This can only
be achieved if the rules and specifications are observed".
This is done so by ensuring all communication materials adhere to their corporate style guidelines and therefore acts as a successful tool for maintaining control and consistency.
When applied to published material, looking at the use of business cards specifically numerous things need to be considered. Before a card can even be published the guidelines already have taken into consideration the branding of the company via their logo, crest, typography and colours just to name a few.
This careful planning is illustrated;
In saying so, style guides are a useful tool for maintaining and controlling consistency, though in this example ECU's guide is 55pages long; the question has to be asked just how successful can a style guide be when their users are bombarded with information...?
This is done so by ensuring all communication materials adhere to their corporate style guidelines and therefore acts as a successful tool for maintaining control and consistency.
When applied to published material, looking at the use of business cards specifically numerous things need to be considered. Before a card can even be published the guidelines already have taken into consideration the branding of the company via their logo, crest, typography and colours just to name a few.
This careful planning is illustrated;
In saying so, style guides are a useful tool for maintaining and controlling consistency, though in this example ECU's guide is 55pages long; the question has to be asked just how successful can a style guide be when their users are bombarded with information...?
No comments:
Post a Comment