SR2 : Rowland Reyes Martinez

Adobe InDesign CS3 is ultimately identified as one of the key design programs utilized by people that are connected primarily within a design field.  Being a product apart of the Adobe Design Suites, Adobe InDesign CS3 naturally provides the ability to sustain a consistent yet effective style guide throughout all their following products. The Adobe InDesign CS3 style guide published in 2007, offers readers with the enhanced capability to simply and effectively understand the guidelines to how the specific graphic elements of this brand must be displayed in all marketing products. InDesign CS3 presents the fundamental use of the product name lockup whereby it is successfully utilized as a tool to effectively demonstrate consistency and control in its design.  As seen below, all products must contain the given product name, primary image, box shot and application icon within all products to thus ensure and maintain ultimate control. 

Additionally, the InDesign CS3 Guidelines provides specific instructions onto how visual vocabulary must be presented within its package design elements, how to correctly produce their logo’s according to size and colour/colour tones, cropping and its typographic choice across all the applications and products. 

As a whole, the Adobe InDesign CS3 Style guide sufficiently and successfully depicts overall consistency and control with the ability for the audience to utilize this design effectively and correctly within its products and applications thus being a positive and effective guideline for an immaculate visual identity. 

Reference:

InDesign User Group, (2007).  ‘Adobe Indesign CS3 Design Guidelines, v.1.[online]

Available at http://www.indesignusergroup.com/members/leader_materials/InDesign_MINIGUIDE.pdf

[Accessed 16 April 2012].