David Carson is
one of the most famous typographic designers of our time and this can be
credited to his ability to push the boundaries as he doesn’t stick to the
conventions of how design should be executed and instead plays with these
boundaries to produce exciting and striking visual work. He is very
experimental in his work and that is something that makes him good and stand
out at what he does. It is interesting as he has had no formal training, yet
still in my opinion his work is better than most of his peers as it speaks to
me. His work is so much more interesting than other designers doing the same
kind of thing as his work has feeling and emotion and provokes a response. He
hasn’t tried to be conventional and predictable, instead he has tried to push
the boundaries of design and this is what makes him stand out from his peers.
These following
examples show Carson’s highly experimental and random formations of thinking
outside of the box to produce highly appealing and strikingly visual layouts.
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However as the
lecture points out, sometimes it is not appropriate to break the rules. Our
role as designers is to be a facilitator of information and sometimes that
information needs to be relayed clearly. An example of this is when information
needs to be taken seriously and interpreted immediately i.e aeroplane infographics
as these would be used in the event of an emergency.
The following
image shows a number of cover designs for ‘Numero’ magazine. Whilst these
outcomes do not explore the possibilities of experimenting with the
conventions, and stick to the basic rules of alignment and visual hierarchy,
they are still beautiful and visually appealing solutions in my opinion that
complement and suit the content of the magazine.
This next example
demonstrates the importance of sticking to the basic traditions and conventions
of typographic design in a situation where it is relevant. When people are at
the airport they are generally in a rush and need to get to places fast, they
can often be in a new place and therefore may get confused and not know where
they should go or are going. That is why in some cases it is most vital to keep
design simple and easy to interpret.
Overall I do
believe there is no right or wrong way to design, whether one chooses to design
with the typical typographic conventions and traditions in mind or whether they
choose to discard these and explore their own ways, both can result in
beautiful, striking and interesting work. However I am more in favor of the
unusual and exciting work that comes out of designers who choose to abandon the
usual conventions. It is my opinion that one should not be afraid to play
around in order to make their work engaging and interesting; it is ok to pay
around with the scale, grids and alignment so that every project is different
and intriguing in itself, but at the same time a designer should be familiar
with the traditional conventions of graphics and typographic design so in the
event they need to design in this way they are able to.
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